The marketing world is in the midst of an evolutionary shift. That is, we are in the advanced stages of evolving from a strategy of "push" marketing to one of "pull" marketing.

Let me clarify with some definitions: push marketing is when all communications with consumers are initiated by the company. Advertisements are pushed, or forced upon (for lack of euphemism), the consumer via printed or electronic media. Let's face it. Push methods aren't performing as well as they used to - we are all but numb to commercials and billboards - and production costs are just too expensive.

• It's moving. If you watch people watching a video website, you see that they stay focused on the screen longer and more intently than with an ordinary site. It's why Flash animation was popular five years

Here are four more things you can do to make your website work for you - and make you (more) money:

1. Use testimonial quotes. Many of the websites we create include an editable database that allows you to add quotes from happy customers. Over the course of a few months, you'd be surprised how many times you'll get the random