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Have you heard this before? "We'll get you on the first page of Google." Here's a little secret: You can get yourself on the first page of Google - today.
Now let's dig in a little deeper.
When you search for anything in Google using a search phrase such as "air conditioning repair Wilmington NC" you get a search result. There are likely to be dozens, hundreds or even thousands of pages. On that coveted first page are the paid section and the organic section. The paid results are across the top and down the right side. The organic is everything else.
When someone promises you the first page of Google, they're very likely talking about the paid section. There is nothing wrong with that except that you can get there yourself, less expensively, by opening a Google account. You'll have to go through a bit of a learning curve, but it's not that tough.
You will get a whole lot more, for less money, if you do this yourself. It will also be better focused for your particular business.
There are many resellers of these search terms. The various online yellow pages, professional directories and phone companies are all doing this. The problem is that they're marking it up substantially, and probably not focusing on the search phrases that will give you the most bang.
If you want to skip the learning curve and outsource this function for your business, hire a company that will focus on your particular company.
A major phone company and a couple of others will give you a template website and a "package" of this advertising that will cost $90-$300 a month, on a contract. The website costs them very little (and it shows). They make their money on the 2-3 year contract that has a lot of fat in it. If you decide to pull out, your website goes with it.
There is a better way. Have a custom website developed, that you own, and make a separate decision about your ongoing internet marketing. Learn to do it yourself, if you have a tight budget, or hire a professional web marketer specifically for your company.
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