Tech News - Wordwright Web

Very soon, more people will access the internet from their smart phone than from a desktop computer. How soon? Some statistics predict 2014; others say 2015 or 2016. Currently, it's about 25% of usage. The exact point at which the trend lines cross doesn't matter nor, really, do statistics. The better method for spotting me...

As with any method of marketing, the key to efficiency and effectiveness is to target your message to those who may be interested and put that message in a place where they can easily find it. It is no different with internet marketing and, luckily, there are a number of cost-effective methods to do so. It is no secret the power of social media in our culture, but social media off...

Let's face it, today most people don't seem to have the time, the patience, possibly even the ability to give their attention freely to any business owner or advertiser who seeks it, especially online. It may help to think of your website visitors as attention deficit disorder sufferers as you develop the content for your website. One pitfall business owners have when developing co...

Never before has the ability to adapt as a business been more important than it is today. The computational power of our computers is currently doubling every 13 months. This leads to incredibly fast development of new technologies and obsolescence of old ones, which has a profound impact on how you conduct business and how consumers shop. You, your staff and your business as a whole must be ad...

In the last edition, I said I would give you 10 reasons to make sales calls. I started with four: Because it works. If you don't make the calls, your competitors might be. You don't have to be that good at it, so just do it. If builds your confidence. Now, here are the remaining six reasons. Send me some more of yours. 5. It's efficient. There is...

The rise of social networking has, in my observation, caused some confusion among smaller businesses about the need to make direct sales calls. I'm talking here about the time investment of identifying prospects and then calling them on the phone or visiting them in person to offer your services. Large corporations, like IBM, have not abandoned or even diminished their direct sales efforts ...

Here are four more things you can do to make your website work for you - and make you (more) money: 1. Use testimonial quotes. Many of the websites we create include an editable database that allows you to add quotes from happy customers. Over the course of a few months, you'd be surprised how many times you'll get the random email, or some nice words that are part of an email or In...

If you visit our home page, you'll see that we've added Yours Truly as a video spokesperson. We believe in it, and we're creating video for a number of our clients. Here's why I believe it works: It's moving. If you watch people watching a video website, you see that they stay focused on the screen longer and more intently than with an ordinary site. It's why Fla...