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Good Title Tag Practices Enhance Search Engine Optimization

May 8, 2014 | Category: Search Engine Optimization | By:

  Good Title Tag Practices Enhance Search Engine Optimization     Title tags, also known as title elements, are the second most important on-page SEO item next to website content. You see them everyday when browsing the web, but you may not have realized what they are or how important they are to marketing a company. The purpose of a title tag is to explain what a...

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Make the Most out of Adwords with a Smaller Budget

February 27, 2014 | Category: Search Engine Optimization | By: Administrator

Make the Best out of Adwords with a Smaller Budget     Are you a small business interested in using Google Adwords, but only have a limited budget to work with? You can still manage a successful Adwords campaign and compete  against big companies that have a larger budget. To do so, you must focus on narrowing your campaign and knowing your target audience. The more s...

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Top SEO Misconceptions

February 13, 2014 | Category: Search Engine Optimization | By:

      Search Engine Optimization (SEO) has changed drastically in recent months and it is important for businesses relying on SEO to keep their strategies up to date. In order to get the most significant audience to your websites, you must be able to separate SEO truth from SEO “myths."     Here are the top 5 SEO misconceptions p...

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Time To Update Your SEO Strategies

January 22, 2014 | Category: Search Engine Optimization | By:

Time to Update Your SEO Strategies Last fall, Google introduced it's newest update- the Hummingbird algorithm. Hummingbird worked its way in so subtly, that users did not even notice until Google announced its update a month later. Now that this new algorithm is in place, business owners must understand that Hummingbird is the creation of the ever-growing, ever-learning Google search en...

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The Power of Google Paid Ads Using Google Adwords

January 2, 2014 | Category: Search Engine Optimization | By:

The Power of Google Paid Ads Using Google Adwords   More than ever, businesses are looking for ways to "study" potential customers through means of marketing tools. However, when Google Adwords is suggested, mixed emotions arise. Google Adwords has tremendous benefits for businesses, and there are plenty of success stories to back up such a statement. So, why do so man...

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Blog your way into the hearts and minds of your customers

March 11, 2013 | Category: Search Engine Optimization | By: Steve

Blog your way into the hearts and minds of your customers Blogs, blogs, blogs: Everyone has a blog these days and no subject matter seems untouched. But what does a blog have to do with your business? How could a blog possibly impact the success of your business? Take a moment to read through these potential benefits, and you may look at blogging in an entirely different light. Boo...

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How important are Bing and Yahoo to your internet marketing?

December 7, 2012 | Category: Search Engine Optimization | By: Steve

How important are Bing and Yahoo to your internet marketing? “Just Google it!” Google is synonymous with finding things on the internet. It is certainly the big dog of search engines, but what about the other pups? Bing and Yahoo are also widely used by millions of people to find what they need online. What does this mean for your business? Are Bing and Yahoo important enou...

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Adwords or SEO? How about both!

September 4, 2012 | Category: Search Engine Optimization | By: Steve

  Adwords or SEO? How about both! Adwords or SEO: Which will make the phone ring and keep me and my staff busy? It's not uncommon for business owners to feel as if they must choose one over the other. However, they are not mutually exclusive choices for the direction of your marketing efforts. They are pieces of a puzzle that interlock at several p...

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Harness the power of SEO

August 7, 2012 | Category: Search Engine Optimization | By: Steve

Harness the power of SEO This is the second installment of our three-part series focused on Search Engine Marketing (SEM). The first installment discussed Google Adwords, which is paid advertising that appears at the top and along the sides of search engine results. We are now going to discuss search engine optimization (SEO). You have probably heard the term bounced around, maybe even atte...

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Climbing the Google mountain

July 17, 2012 | Category: Search Engine Optimization | By: Steve

Climbing the Google mountain This is the first installment of our three part series focused on search engine marketing (SEM), specifically the use of search engine optimization (SEO) and Google Adwords to get your company to the top of Google. Each is a viable marketing strategy with advantages as well as disadvantages. They are not mutually exclusive; in fact, combining the two is generall...

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