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Why I want to teach you about online marketing

June 19, 2017 | Category: Search Engine Optimization | By: Administrator

In this introductory video, Michael Byrd of WordwrightWeb in Wilmington explains why he wants to teach you about online marketing. It's definitely something you can understand. You don't have to be a geek. It's not voodoo. And he's tired of hearing how business owners have hired so called digital marketing firms and been burned by poor performance at a high cost. it doesn&#...

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Step 3 in Search: Getting clicks

June 27, 2016 | Category: SEO | By: Michael Byrd

Step 1 of search is, of course, the search. That is, the act of the person seeking your service, and their state of mind, behavior, and why they are way more valuable to you than the average person. Step 2 is the search results page, also called a SERP. We narrowed this down to Page One of Google because this is the page that matters overwhelmingly, and we gave it the acronym POOG. Step...

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Is Google Really That Smart?

April 20, 2016 | Category: SEO | By: Steve

Content is king You may have heard the remark that “content is king” when it comes to websites and search rankings. It has been the doctrine of SEO experts for several years and virtually all of the most recent Google algorithm changes seem to have promoted this idea further. However, what you may not be aware of is just how sophisticated Google’s algorithm and their littl...

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Getting more from your Google Analytics account

March 2, 2016 | Category: Search Engine Optimization | By: Michael Spath

Understanding Google Analytics and using it to increase business Ever logged into a Google Analytics account and been overwhelmed by the amount of information displayed? The dropdown menus all seem to display more and more. You may be digging deep clicking on things but what does it all mean and how can you extract useful information from what you’re looking at?   ...

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Step 2 in Search: Reaching Page One of Google

February 5, 2016 | Category: Search Engine Optimization | By: Michael Byrd

They want you! Are you there? They searched on Google. They got a results page - the hallowed Page One of Google (POOG). Are you there? Where? Is your message compelling enough to catch their attention and make them click? The Search Search Engine Results Page (SERP) is where the game is played. It's where the battle online is won or lost. There is no reason to be overwhel...

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The 4 Steps in Search

October 9, 2015 | Category: Search Engine Optimization | By: Michael Byrd

The four steps in search - and how you can win each one   Today I’ll outline a four-part series on how a search works. There are four steps in the chain. I’ll also explore in detail that important first step. The four steps are: The search. This is the series of words that someone enters into a Google search bar. And it’s other things that we’ll dis...

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Mobile, Maps and Google

September 15, 2015 | Category: Online Conversation | By: Michael Spath

Mobile, Maps and Google   The past weeks have shown more progression toward mobile friendly search results. You may have noticed the big one affecting Google maps listings. Trying to picture the old ways? Did you even notice? Hopefully you did because there are some pretty serious consequences for letting your business page sit idly on the side. The “snack pack&rd...

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Inbound Vs. Outbound Marketing, and Why You Should Care

September 1, 2015 | Category: Getting Creative | By: Michael Byrd

Inbound vs. outbound marketing, and why you should care Most things can be divided in two. There are extroverts and introverts, givers and takers, Democrats and Republicans, salt and pepper, offense and defense, sheep and goats, etc., etc. All of computing is ultimately ones and zeros. I’m not a black-and-white thinker, but it is useful to divide things in this binary way and then ...

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Create a successful landing page that will make conversions

July 11, 2014 | Category: Search Engine Optimization | By: Administrator

Create a successful landing page that will make conversions   There is a great deal of confusion about what a landing page is and even more about what makes a successful landing page. By definition, a landing page is the first page that a visitor lands on when visiting the website. In marketing terms, a landing page is a page to which visitors are specifically funnelled in an effor...

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Don't Turn a Blind Eye on Bing Ads

May 22, 2014 | Category: Search Engine Optimization | By:

  Don’t Turn a Blind Eye On Bing Ads     Google is the world’s most popular search engine. We know that; we use it daily and manage several Google Adwords accounts. BUT, we manage accounts through Bing Ads too, and we are not stopping that any time soon. To most people, Google Adwords is where all the time and money should be invested because that is w...

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