Pinterest - No More Excuses to Not Have Great Ideas for Any Situation
Pinterest and Internet Marketing
So what can you do with all this information you discover? Why, Pin-It of course! Spread the love to everyone you know. Make "pages" where you can group your pin ideas together, share your pins on other forms of Social Media such as Facebook, and ask others to join Pinterest so they can look at all of your pins too! And what will happen in return? Your friends will make their own Pinterest accounts and make pages that they will share. It's a never ending cycle of idea sharing, which means your Pinterest friends help get the word out about your and your business. Sharing products and ideas to many people at once... can you say the beginnings of internet marketing?
Anyone Can Use Pinterest to Market Their Business
Local and National Business are not ignoring Pinterest. Some jumped on that bandwagon immediately, knowing the undeniable ROI they would have. And it is not just businesses; anyone who has an online blog, especially with DIY information, are gaining from this phenomenon too. How? Well, it starts with that single pin. When somebody views a pin on Pinterest, they have the option to continue looking at other pins, or click on the pin, where it directly takes them to the website page the information was originally from.
Let's use some examples:
If a teenage girl posts do-it yourself pictures and videos of hairstyles, and one of her DIY's ended up on Pinterest, then somebody could find other things she has posted on other websites (YouTube, blogs). That somebody could share the pin, and now that teenage girl is driving traffic to her website pages, gaining a name (recognition) and successfully marketing her "business."
Take a big clothing brand like American Eagle Outfitters. They are already on every social media output you can imagine with a great marketing campaign to boot. What can they do on Pinterest to set them apart? In the past, they have held contests on Pinterest for people to create an "AEO pin board" of their perfect AEO wardrobe. The person with the most creative/inspirational board wins (gift cards!). Just like that, American Eagle used Pinterest to create another well, thought out internet marketing strategy.
Still unconvinced? Here are some Interesting Pinterest Statistics:
- Pinterest generates more referral traffic than YouTube, Google+, LinkedIn and Reddit combined.
- As of mid-2012, Pinterest is growing 40% faster than Facebook when it first launched.
- Pinterest is the 3rd most popular social network in the world after Facebook and Twitter.
- Pinterest is more effective at driving traffic compared to other social media sites – even Facebook! (source: Hubspot)
- Pinterest buyers spend more money, more often, & on more items than any other top 5 social media sites.(Source: COMSCORE)
- Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest – that number jumped to 37% amongst males (source: compete)
- An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest. This estimate beats out both Facebook and Twitter, which stand at 33% and 31% respectively. (source: BlogHer)
- Vision Critical found that 50% of the items caught users’ attention while they were casually browsing Pinterest itself (24% on a stranger’s boards, 19% on a friend’s, and 7% on a retailer’s). Another 10% came from Pinterest searches. These numbers are a testament to Pinterest’s power as a kind of user-generated digital retail catalog that shoppers flip through for ideas.
Pinterest is here to stay. It's addicting, fun and a great way to market yourself and your business. Pinterest has certainly earned itself a seat at the “big boys” of social media marketing table.
If you would like to learn more about the benefits of social media marketing, please give WordwrightWeb a call at (910) 452-6345.